Welcome to Chanimal University – the online campus for channel manager training. Includes the different Channel Management, Marketing, and Sales courses. Chanimal has trained over 10,000 channel managers (from Microsoft, Adobe, VMWare, Citrix, IBM, HP, Autodesk, PAX8, Epson, Big Commerce, GE, Ingram Micro, NetApp, Cisco, Disney, Dell, Toshiba, and more).
Below are current channel manager training courses accredited by the Channel Advisory Council. They each have a brief description. Click HERE to return to the main Chanimal.com site for a full description. Click any of the courses below to find out more, enroll and begin.
Which channel manager training course should I take first?
It is recommended that you take the Certified Channel Manager (CCM) first. It is the most comprehensive channel manager training and gives you most of what channel managers need to succeed with their job (marketing, sales, GM) need). MOST channel managers do about 30% of their job–they don’t know the difference and don’t know what they should be doing better–this is the material used for over a decade to train thousands of channel managers. It is the equivalent of an undergraduate Bachelor’s degree.
Then, I would take the specific discipline that you need the most. Channel Sales and Channel Marketing cover the high-level roles, but both dig DEEP into the hand-to-hand tactics of getting the job done. The specialties would be like a master’s degree level.
In addition, each of the three main courses includes one free elective. You would start with the area you are working on currently–then expand. Being cross-trained in all the disciplines and channel types makes you incredibly mobile within your own company (moving up the ranks, across divisions) and with future companies.
What is the ROI for Certification?
ROI for Certification
The easiest way to justify the cost for training is to roll the numbers:
- Assuming after just one course, you are able to hire or re-activate just ONE new reseller because of what you learn
- They sell just one new customer every quarter = 4 customers per year
- You have a SaaS application & the avg deal size is $100/month – that’s $1,200 per year x avg 2.5 years per customer = $3,000 revenue per sale
- So the single reseller is worth 4 sales, or $12,000 per year
- If the avg reseller stays on board for five years = then you make $ 60,000-lifetime revenue for every reseller
- If your cost for the initial Certification course is $2,000 – then you get a 30x return!
- If you are able to hire 100 new resellers (many trained channel managers go on to recruit hundreds if not thousands of new partners), instead of just one, with what you’ve learned? That 60k x 100 – $6 million in revenue for a $2k investment. That is a 300 x return!
- For comparison, in a software company, with a 20% gross margin–you need a 5x return on your marketing promotions to get your money back and break even. If we compare your channel return to a display ad, we realize that many ads only generate a 2.3x return. Even a good ad will typically only generate a 13x return (so 300 x return is one of the highest ROI you will ever get).
The return for channel programs overall is the highest ROI of any marketing activity–so any investment in training typically gets incredible returns. You may want to use this example when trying to convince your management to invest in your training.
I asked ChatGPT, "Why Get Certified?" Response...
I asked ChatGTP the following question (here is the exact response):
- Improved skills and knowledge: A certification program will provide you with the skills and knowledge necessary to effectively manage and optimize channels for your organization. This can include developing strategies for distribution, pricing, and marketing, as well as understanding the various channel types and their unique challenges.
Credibility: A certification demonstrates to potential employers or clients that you have achieved a certain level of expertise in channel management. This can help you stand out in a competitive job market or when bidding for consulting projects.
Networking opportunities: A certification program often provides opportunities to network with other channel managers, industry experts, and thought leaders. This can help you build relationships, exchange ideas, and stay up-to-date on industry trends and best practices.
Professional growth: By earning a certification, you demonstrate your commitment to your profession and your desire to continually improve your skills and knowledge. This can lead to opportunities for career advancement and increased compensation.
Increased confidence: By completing a certification program, you will have a greater understanding of the best practices and strategies for channel management. This can give you greater confidence in your ability to manage and optimize channels, leading to improved results for your organization.
Is there a group discount?
Yes. Chanimal University offers the following group discounts for channel manager training courses enrolled from the same company at the same time (percentage discount off the group total):
- 3 – 5 people. 20% discount.
- 6 – 10 people. 25% discount.
- 11 – 25 people. 30% discount.
- 26 and above. 35% discount.
Please Contact Us for additional questions.
How do I get a refund if I’m not happy with the course?
100% Money-Back Guarantee – No Risk
Any course from Chanimal University includes a rock solid 30-day money back satisfaction guarantee as long as you have not completed more than 50% of the course, and request a refund within 30 days from the day you enrolled. Your refund will be returned in the same manner as your original payment (typically PayPal, VISA, etc.).
Contact Us if you are not completely satisfied for any reason for a full and pleasant refund.
What if I don’t pass the test? Can I re-take it?
Yes. Once you pay for the course you have access to the system and materials for 12 months. You can re-take the test as many times as needed until you know the material well enough to pass the test.
Please contact us if there are unusual circumstances and you need more time.
How and when do I select my FREE elective?
Any of the three MAIN courses (Certified Channel Manager, Certified Channel Sales Manager, and Certified Channel Marketing Manager) is a prerequisite and includes at least ONE free elective. You can also choose to purchase any other elective, or take a different MAIN course and get another elective for free.
When you have completed any of the MAIN courses you can immediately choose and request your elective and it is usually added to your account within minutes if during working hours. You will get an automatic email notifying you the elective has been added to your account, and it will show up in the My Courses section. For any additional electives, you would enroll and pay as normal.
Do the Electives have prerequisite requirements?
Most do. All but the Direct Sales & Services elective courses require that you take any of the MAIN courses since the electives do not contain the baseline (general education) content to be standalone. The main courses include the Certified Channel Manager (CCM), Certified Channel Sales Manager (CCSM), the Certified Channel Marketing Manager (CCMM) and the Certified SaaS Channel Manager (CSCM).
Can I share what I learn?
Yes. It is common for a company to have one person take a workshop and return to train the team (often a multi-part lunch-n-learn). Only the originator can use the online course and only the name of the person who signs up for the course may take the test and receive the certification.
However, each training module includes PowerPoints used in the video material that can be re-purposed to train additional internal team members. The templates can also be edited for internal use–but cannot be used to create other material that is re-sold.
Please remember, all Chanimal University content is copyright.
Do I get an actual certificate?
Yes. When you complete the course you will automatically get a personalized high resolution PDF certificate that you can print and display.
If you are located in the United States, you will also received a high quality 8 1/2 x 11 paper certificate, with an official number and a foil validation seal that is suitable for framing. It should look similar to your online version, but it may have some variations. Physical certifications are usually shipped within 1-2 business days and arrive within 2-5 days. Please make sure you registered with the name you would like on your certificate and your complete and current address.
Sometimes physical certificates can be mailed internationally–but it depends on the country. Some have major “decontamination” delays, or have been returned–typically due to Covid.
Below is a sample of one of the certificates:
Is there a LIVE component?
Yes. The system has a Chat which is LIVE during regular working hours–so you can ask questions and get help and additional resources. You can also schedule a one-on-one for specific questions.
In addition, there is a LIVE one-hour Q&A Lab every Thursday at 2 pm CST (Austin, TX). Just go to GoToMeet.me/TedFinch – no login required. Open session for any questions.