Chanimal University
Industry’s 1st & Best-Selling Channel Manager Training & Certification
Industry’s 1st & Best-Selling Channel Manager Training & Certification
Welcome to Chanimal University – the online campus for channel manager training. Includes the different Channel Management, Marketing, and Sales courses. Chanimal has trained over 10,000 channel managers (from Microsoft, Adobe, VMWare, Citrix, IBM, HP, Autodesk, PAX8, Epson, Big Commerce, GE, Ingram Micro, NetApp, Cisco, Disney, Dell, Toshiba, and more).
Below are current channel manager training courses accredited by the Channel Advisory Council. They each have a brief description. Click HERE to return to the main Chanimal.com site for a full description (opens in its own window). Click any of the courses below to find out more, enroll and begin.
Which channel manager training course should I take first?
It is recommended that you take the Certified Channel Manager (CCM) first. It is the most comprehensive channel manager training and gives you most of what channel managers need to succeed with their job (marketing, sales, GM) need). MOST channel managers do about 30% of their job–they don’t know the difference and don’t know what they should be doing better–this is the material used for over a decade to train thousands of channel managers. It is the equivalent of an undergraduate Bachelor’s degree.
Then, I would take the specific discipline that you need the most. Channel Sales and Channel Marketing cover the high-level roles, but both dig DEEP into the hand-to-hand tactics of getting the job done. The specialties would be like a master’s degree level.
In addition, each of the three main courses includes one free elective. You would start with the area you are working on currently–then expand. Being cross-trained in all the disciplines and channel types makes you incredibly mobile within your own company (moving up the ranks, across divisions) and with future companies.
What is the ROI for Certification?
The easiest way to justify the cost for training is to roll the numbers:
The return for channel programs overall is the highest ROI of any marketing activity–so any investment in training typically gets incredible returns. You may want to use this example when trying to convince your management to invest in your training.
I asked ChatGPT, "Why Get Certified?" Response...
I asked ChatGTP the following question (here is the exact response):
Is there a group discount?
Yes. Chanimal University offers the following group discounts for channel manager training courses enrolled from the same company at the same time (percentage discount off the group total):
Please Contact Us for additional questions.
How do I get a refund if I’m not happy with the course?
Any course from Chanimal University includes a rock solid 30-day money back satisfaction guarantee as long as you have not completed more than 50% of the course, and request a refund within 30 days from the day you enrolled. Your refund will be returned in the same manner as your original payment (typically PayPal, VISA, etc.).
Contact Us if you are not completely satisfied for any reason for a full and pleasant refund.
What if I don’t pass the test? Can I re-take it?
Yes. Once you pay for the course you have access to the system and materials for 12 months. You can re-take the test as many times as needed until you know the material well enough to pass the test.
Please contact us if there are unusual circumstances and you need more time.
How and when do I select my FREE elective?
Any of the three MAIN courses (Certified Channel Manager, Certified Channel Sales Manager, and Certified Channel Marketing Manager) is a prerequisite and includes at least ONE free elective. You can also choose to purchase any other elective, or take a different MAIN course and get another elective for free.
When you have completed any of the MAIN courses you can immediately choose and request your elective and it is usually added to your account within minutes if during working hours. You will get an automatic email notifying you the elective has been added to your account, and it will show up in the My Courses section. For any additional electives, you would enroll and pay as normal.
Do the Electives have prerequisite requirements?
Most do. All but the Direct Sales & Services elective courses require that you take any of the MAIN courses since the electives do not contain the baseline (general education) content to be standalone. The main courses include the Certified Channel Manager (CCM), Certified Channel Sales Manager (CCSM), the Certified Channel Marketing Manager (CCMM) and the Certified SaaS Channel Manager (CSCM).
Can I share what I learn?
Yes. It is common for a company to have one person take a workshop and return to train the team (often a multi-part lunch-n-learn). Only the originator can use the online course and only the name of the person who signs up for the course may take the test and receive the certification.
However, each training module includes PowerPoints used in the video material that can be re-purposed to train additional internal team members. The templates can also be edited for internal use–but cannot be used to create other material that is re-sold.
Please remember, all Chanimal University content is copyright.
Do I get an actual certificate?
Yes. When you complete the course you will automatically get a personalized high resolution PDF certificate that you can print and display.
If you are located in the United States, you will also received a high quality 8 1/2 x 11 paper certificate, with an official number and a foil validation seal that is suitable for framing. It should look similar to your online version, but it may have some variations. Physical certifications are usually shipped within 1-2 business days and arrive within 2-5 days. Please make sure you registered with the name you would like on your certificate and your complete and current address.
Sometimes physical certificates can be mailed internationally–but it depends on the country. Some have major “decontamination” delays, or have been returned–typically due to Covid.
Below is a sample of one of the certificates:
Is there a LIVE component?
Yes. The system has a Chat which is LIVE during regular working hours–so you can ask questions and get help and additional resources. You can also schedule a one-on-one for specific questions.
In addition, there is a LIVE one-hour Q&A Lab every Thursday at 2 pm CST (Austin, TX). Just go to GoToMeet.me/TedFinch – no login required. Open session for any questions.
Great overview of site and materials.
Brian H.
Sr. Partner Account Manager
Great that I was able to go through course with no charge to get a feel for material. Relevant info that is specific to topic with materials you can download.
Brian H.
Sr. Partner Account Manager
Refreshingly sprinkled with a good amount of humor to keep it from being monotonous, this program starts with high level topics like jargon and vocabulary and quickly moves on to much more in-depth and almost tactical advice on best practices.
Don’t even get me started on the resources provided: over 275mb of sample documents, spreadsheets, collateral – basically a nearly complete channel program in a box ready to be customized and deployed. In addition to this, tons of links to articles, examples, and outside resources are provided.
Ted’s delivery is such that case studies seem more like a warm personal story (they often are) than boring corporate copy. When combined with all the pre-built resources, tips, and best practices, it really feels like you’ve got the benefit of Ted being right there as an advisor.
Based on talking with a large number of really amazing and hard-working channel managers I’ve met while working at my current company, I’m sure it is a challenging role. I couldn’t even wrap my head around some of the issues people would encounter. Chanimal makes it seem a whole lot easier, and easier to understand.
Definitely a great investment and a quality service.
Dominick Bruno
Tackle.io
The course itself had great content and pacing but the real gem is the outstanding amount of support material available for future reference. Truly worth the investment.
Paul MacCready
Ted’s Micro Consulting was exactly what we needed to enhance our partner program. His program and strategic approach provided us with the tools to progress quickly and significantly boosted our growth.
Marianne Melo
Channel Marketing
Sky Payments Group