Description
Learn the strategy, but also the tactical details about how to set up profitable alliances and OEM’s, including:
- Why & How to Create Them. We’ll define alliances, show how they are the FASTEST way to recruit resellers, give successful alliance examples, and describe when and how to set them up. We’ll go through the role of the alliance manager and objectives, how to get needed bandwidth, and whether alliances should be formal or informal.
- Setup & Definition. We’ll review the alliance master plan of action, discover the acid test, and go through the complete alliance kit (including process, policies, and templates). We’ll create an alliance worksheet and work through categories, the business case for each type, identify complementary companies per category, and compile contacts.
- Recruiting. We’ll discuss why you must NOT engage until you have done “this,” determine which groups to contact and who to talk with. What the first meeting agenda looks like, the initial call, and how to pitch and engage.
- Leverage Alliance. We’ll review what you want out of it (hint – recruit their channel), the four legs of a stable alliance, the initial strategic meeting, and the three tactical meetings you must have. We’ll review the agendas and tactics, plus we’ll review the alliance pick list (by department), then cover project management, resources, templates, and worksheets. Essentially, how to make alliances pay off (including the example of recruiting over 1,000 partners from an alliance in 90 days).
- Resources. Includes a complete affiliate kit with samples and templates of everything needed to create effective alliances.
OEM / White Label
- Definition. We’ll define the difference between an alliance, OEM, and white label and which to use. We’ll review numerous creative examples and discuss how OEM can become a channel.
- OEM License Agreement. Much of an OEM is determined by the unique license agreement. We’ll review what to look for, what to avoid, and what you want out of it.
- Recruiting. How to identify the best targets, how to engage, present, and solidify.
- Enablement. We’ll discuss the downfalls of OEMs and how to avoid them, how to be successful by helping your OEMs (instead of neglect), what they need, how to “franchise” a successful model, and how to keep your OEM or white labels growing.
Prerequisites
- NO Prerequisites during the Chanimal 30th Anniversary promotion!
- This course requires one of the MAIN courses (Channel Management / Marketing or Sales) as a prerequisite–since it will be using terms and approaches, and expounds on concepts that were covered in the prior courses.
This is another great course from Chanimal University. Ted does a fantastic job of keeping you engaged with interesting material. I really like how easy it is to download all of the resources throughout.
Matt Aronson
Channel Manager
Sky Payments Group
This course was the perfect balance between being informative and to the point. I truly feel that I have a great understanding of how to not only set up OEMs and Alliances but how to thrive and be very successful with them.
Frank Seltzer
Channel Chief
Cloudli Communications
This course is filled with in-depth strategies and explanations with LOADS of resources and is packed with data-driven, real-world expertise. Highly recommend!
Joanna Ellis
Channel Manager
High Level Marketing
I highly recommend this course! The videos and quizzes are awesome and the best part is you also get an entire Alliance Kit. Thank you Chanimal for the incredibly powerful information!
Kate Collins
ManoByte
This course is exactly what you need to move with the punches that Covid-19 threw our way all of 2020. The material is condensed and super informative, and Chanimal Ted has an excellent way to keep you interested and motivated throughout the process. Highly recommended for any business looking to expand their outreach, gain more resellers, and increase their bottom line. Another course that is well worth the value and time!!!
Sabena Gill
Channel Manager
Review, Inc.
This is a phenomenal course with real examples of how it’s been done in the industry. You learn all the necessary steps and have all the tools needed to be successful. You would be a fool not to take this course!
Ian Bennett
Channel Manager
AlefEdge
Great way to learn quickly how Alliances and OEMs work. Great that the course contains lots of ready-to-use materials so you can go out in the real world and apply what you learn in your job.
Valiant Cummings
Director of Global Partner Programs & Operations
Google