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Alliance Manager Training

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Elective – Alliances & OEM

Rated 5.00 out of 5 based on 4 customer ratings
(4 customer reviews)

$495.00

Learn the strategy and tactics to set up strategic alliances & OEMs.

Prerequisites

  • This course requires one of the MAIN courses (Channel Management / Marketing or Sales as a prerequisite)–since it will be using terms and approaches, and expounds on concepts that were covered in the prior courses.

Click HERE (opens in own window) for a detailed description and course outline. Click HERE to view more in-depth review from one of the Channel Managers that took the new ONLINE course.

SKU: elective-alliances Categories: ALL Products, Certification & Training
MPN: elective-alliances
Brand: Chanimal
  • Description
  • Reviews (4)

Description

Learn the strategy, but also the tactical details about how to set up profitable alliances and OEM’s, including:

  • Why & How to Create Them. We’ll define alliances, show how they are the FASTEST way to recruit resellers, give successful alliance examples, and describe when and how to set them up. We’ll go through the role of the alliance manager and objectives, how to get needed bandwidth, and whether alliances should be formal or informal.
  • Setup & Definition. We’ll review the alliance master plan of action, discover the acid test, and go through the complete alliance kit (including process, policies, and templates). We’ll create an alliance worksheet and work through categories, the business case for each type, identify complementary companies per category, and compile contacts.
  • Recruiting. We’ll discuss why you must NOT engage until you have done “this,” determine which groups to contact and who to talk with. What the first meeting agenda looks like, the initial call, and how to pitch and engage.
  • Leverage Alliance. We’ll review what you want out of it (hint – recruit their channel), the four legs of a stable alliance, the initial strategic meeting, and the three tactical meetings you must have. We’ll review the agendas and tactics, plus we’ll review the alliance pick list (by department), then cover project management, resources, templates, and worksheets. Essentially, how to make alliances pay off (including the example of recruiting over 1,000 partners from an alliance in 90 days).
  • Resources. Includes a complete affiliate kit with samples and templates of everything needed to create effective alliances.

OEM / White Label

  • Definition. We’ll define the difference between an alliance, OEM, and white label and which to use. We’ll review numerous creative examples and discuss how OEM can become a channel.
  • OEM License Agreement. Much of an OEM is determined by the unique license agreement. We’ll review what to look for, what to avoid, and what you want out of it.
  • Recruiting. How to identify the best targets, how to engage, present, and solidify.
  • Enablement. We’ll discuss the downfalls of OEMs and how to avoid them, how to be successful by helping your OEMs (instead of neglect), what they need, how to “franchise” a successful model, and how to keep your OEM or white labels growing.

Prerequisites

  • This course requires one of the MAIN courses (Channel Management / Marketing or Sales) as a prerequisite–since it will be using terms and approaches, and expounds on concepts that were covered in the prior courses.

4 reviews for Elective – Alliances & OEM

  1. Rated 5 out of 5

    Kate Collins – April 27, 2021

    I highly recommend this course! The videos and quizzes are awesome and the best part is you also get an entire Alliance Kit. Thank you Chanimal for the incredibly powerful information!

    Kate Collins
    ManoByte

  2. Rated 5 out of 5

    Sabena Gill – March 11, 2021

    This course is exactly what you need to move with the punches that Covid-19 threw our way all of 2020. The material is condensed and super informative, and Chanimal Ted has an excellent way to keep you interested and motivated throughout the process. Highly recommended for any business looking to expand their outreach, gain more resellers, and increase their bottom line. Another course that is well worth the value and time!!!

    Sabena Gill
    Channel Manager
    Review, Inc.

  3. Rated 5 out of 5

    Ian Bennett – February 17, 2021

    This is a phenomenal course with real examples of how it’s been done in the industry. You learn all the necessary steps and have all the tools needed to be successful. You would be a fool not to take this course!

    Ian Bennett, Channel Manager
    AlefEdge

  4. Rated 5 out of 5

    Valiant Cummings – February 15, 2021

    Great way to learn quickly how Alliances and OEMs work. Great that the course contains lots of ready-to-use materials so you can go out in the real world and apply what you learn in your job.

    Valiant Cummings
    Director of Partner Operations
    Podium

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