SaaS Channel Manager – Training

saas channel manager training
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Welcome to the SaaS Channel Manager Training Course

This special 8-hour self-paced SaaS Channel Manager Training online course (delivered in five separate webinar classes – appx. 90 minutes each) will teach you the fundamentals of building, recruiting, and enabling a SaaS reseller channel. It is a joint venture between Chanimal & SaaSMAX.

Promotional Pricing for 2024

The live webinar course was originally offered for $1,499, but now the recorded webinar is only $295 (with all-new, updated templates, samples, and documents, plus 4 new lessons (from the Certified Channel Manager course)).

This is a recording of the original live online webinar. It includes over 80 new and updated templates, instructions, and samples for 2024. It also includes quizzes to increase comprehension and a certificate of completion.

Live Webinar Format

This course uses a live webinar format, so it does not have the same graphics, audio, and modular design of the latest online courses (it feels a little “scrappy” (since it is LIVE)–. However, it is very fast-paced (not boring) and the information is incredibly valuable. See the original press release here (opens in a separate window). Click HERE to view a PDF of the detailed course agenda.

This course has the same core channel foundation so it can also be used as one of the main prerequisite courses required to take any of the electives.

Note: This was recorded from the LIVE sessions. As such, the audio will sound like a Webinar (using a headset mic (so it can sound tinny), not the high-end professional sound system used to record the full Certified Channel Manager courses).  But, the content is still amazing. Similar to the one-day course offered live alongside many of the industry channel trade shows (not as detailed as the 3-day course, which is the Certified Channel Manager course–more like a bachelor’s level (vs an MBA level)).

Course Includes – for SaaS Channel Manager Training

  • LESSON 1: Channel Partner Programs: Your Competitive Advantage
  • LESSON 2: Defining Your Reseller Program
  • LESSON 3: Creating the Policies for Your Reseller Program
  • LESSON 4: Reseller Recruitment & Strategic Alliances
  • LESSON 5: Partner Enablement

BONUS Content

As a bonus, it includes additional online lessons taken from the larger Certified Channel Manager course. Covers the following topics:

  • Reseller portal and PRM–selection and setup
  • How to determine your margins (reviews “points,” retail, SaaS, SMB – Enterprise)
  • Partner Enablement – what to cover in the orientation, marketing meeting – tips & tricks
  • Channel Sales – Closing Techniques

These bonus lessons will take about 1 1/2 hours for just the videos (about 3 hours total if you also review the accompanying material).

Who Should Enroll?

SaaS CEOs, CMOs, CROs, VPs of Business Development and/or VPs of Sales, SaaS Founders, SaaS Investors, existing Channel Managers (new or experienced) who may have never set up a “new” program, and anyone else who’s a stakeholder in a SaaS company’s success.

NOTE: If you purchased and it is not showing the course, then please REFRESH your browser and it will start the course. Thank you!

Bonus Resources

Those who take the course will have full access to the Chanimal content. This includes complete “Kits” for resellers, affiliates, alliances, positioning, and more. This is real content (none of that fluffy theory stuff) used to build over 600 channel programs (including some of the top programs in the world for Microsoft, Adobe, Autodesk, Intel, Apple, Citrix, IBM, and a LOT of start-ups).

It includes almost everything you will need to handle any channel issue you encounter. Chanimal is the only place in the world that has this kind of “street content” — and it is all-inclusive as part of the course.