Description
This kit contains the Chanimal Packaging Guidelines and numerous sample boxes. The nine pages explain what should go on each face of a software package. Plus, it introduces the “persuasive format” and shows how each element achieves a specific objective.
Many of the concepts were learned while conducting the industry’s most comprehensive in-store packaging research that was conducted as a massive project (watching the behaviors of prospects as they pickup up a package, turned it over, counting the time to recognize, time to turn, and whether or not they bought or not). Industry consultants have charged thousands of dollars–just following these guidelines which are available for less than $20!
The concepts have been refined over the years and are tried and true.
BONUS
- Point of Purchase Samples. Different product documents, Point of Purchase display samples.
- Retail Sell-in PowerPoints. Samples of non-tech PowerPoints (aluminum prints, bike part, mini-water cooler) that were used to sell the product into retail. Two of these products do not exist (were replaced with other, newer versions (even their name was changed), another is a very different market. However, they use the identical format that I’ve used to sell tech products into retail (the same persuasive format and approach).
You encouraged us to solicit the participation of select software buyers at important chain stores nationally as we designed our software box. This sage nugget produced an immediate sale of our newest software product in the biggest reseller of software in the world.
You suggested a box design and production firm which later gave to us a box so functional and beautiful that it put us on a level playing field with Microsoft.
Your list of retail chains to target for immediate volume sales resulted in our reaching enormous sales gains almost overnight.
Best regards,
Curt Anderson
VP Sales and Marketing
Boomerang Software, Inc.