Chanimal Micro Consulting

Trish Rilling

As a channel and partnership professional for over 20 years, meeting Ted made me feel like a novice. His knowledge and wisdom were insightful and appreciated. Working with him was an absolute pleasure and he is a true asset to anyone that plays in the partnership arena. Trish Riling Director of Partnerships Airvine

Jason O'Neill

Ted's micro consulting program is worth its weight in gold. We accomplished in 6 months what would have taken us over a year to do on our own. And it comes with a fully featured partner portal, Ted's ongoing support and maintenance, and his can't-miss dad jokes. If you dedicate the time and resources to see the program though, it's worth every penny. Jason O'Neil Chief Operating Officer LiveHelpNow

Kelly Martin

3 words: Trust. The. Process. Ted, while being extremely prescriptive, guided my team through the initiative and opened our eyes to so many untapped strengths and opportunities. He’s willing to meet overtime and truly invests his time and vast industry knowledge into helping his clients grow. Kelly Martin Sales Operations Perkuto

Alex Buckles

Ted’s expertise around objectively developing feature-based positioning, which is what I initially engaged him for, is priceless. Ted then helped us leverage this positioning to build out a completely new website, create a 5-minute overview video, and launch a comprehensive & world-class partner program (complete with full partner portal). We’re moving on to PR next. If you’re on the fence, I recommend you go ahead and pull the trigger. You won’t regret it. As a startup, I questioned whether or not this was a wise investment for us, with limited cash. Now, as I look back, it was the wisest investment I could’ve made for my company. Alex Buckles CEO Forecastable

Diego Lai

Ted has a vast amount of knowledge within the retail business and he is also a down-to-earth person. He is not afraid to teach what he knows and I really appreciate that. Diego Lai CEO Laipac Technology World's First Consumer Covid-19 Device

Melissa Combrinck

Thank you, Ted! You make successful marketing so easy with your endless supply of tried and tested channel management and marketing resources. Melissa Combrinck Marketing Manager ValuSource

Rick Chapman

Ted Finch is one of high-tech’s most knowledgable and effective channel specialists. Ted has worked extensively as a top executive with resellers. Rick Chapman Publisher of SoftLetter & Product Marketing Manager’s Handbook for Software, plus US Channel Distribution Handbook

Jack Doxey

Ted is not only a man of high integrity, but he leverages a very analytical, data-centric, approach to decisions… His experience with the channel is extensive. Jack Doxey VP of World-Wide Channels Autodesk

John Shine

He really understands what the resellers want and need and he walks you through well thought out and disciplined process that at the end provides your organization with an entire program that the resellers really love. John Shine CEO Kornukopia

Julianna Burrows

I have been meaning to thank you for being such a great guide and mentor during the formulation of the Armatic Partner Program. During the launch of the Reseller Program at Armatic I have come across many speedbumps and growing pains. For me, this has spoken volumes to how well the process can work when you follow the provided checklist for the Program Definition and Setup. I have also enjoyed building and providing sales tools for the Resellers. Having your templates as guidance, I can confidently provide deliverables and marketing plans that will generate revenue for both the Partner and my company. Even with small challenges encountered and never having enough hours in the day, the undeniable benefits of your program processes are amazing to see in action. Thank you! Julianna Burrows Channel Manager Armetic

Steve Hill

I have never met a more honorable man. Ted is a rare combination of extreme knowledge, high energy, and unique creativity. Steve Hill Vice President Symantec

Rick Brady

I am on an amazing journey of discovery…with Ted, as we design our reseller channel program. Ted uses “micro consulting” …incredible business model. Rick Brady CEO SoftNas (now Blink), former CTO at Citrix

Alison Kravchuk

Ted helped me spin up two channel partner programs for my clients. Ted’s insight, strategic wisdom, and his tenacity to ensure we start with a strong program, made all the difference. Alsion Kravchuk VP Bus Dev PN Medical

Anthony Dickson

Ted used his vast experience with brand development to help me produce awesome marketing materials for both my consulting company and product line. If you need an expert at a very affordable price there is none better than Ted Finch! Anthony Dickson CEO ShoeSkin

Priscilla Kennedy

Working with Chanimal has been an amazing experience. Ted helped us to better position our company and helped our team members gain skills that would be valuable in any industry. Priscilla Kennedy Founder Piehole.TV

Don Gracy

I had no idea how deep Ted could go with analyzing our existing channel program and strategy in under one month’s time. His mission is NOT to lead you into longer and more expensive engagements but to deliver value in any time period you hire him. Ted under promised and over delivered for me. His repeatable processes, templates, and deep experience enable him to cover more ground faster than anyone I’ve ever seen. Don Gracy VP Bus Dev PTC

Lorenzo Rodriguez

I can say without hesitation that Ted (aka Chanimal) has been the most useful marketing person we have ever had. His advice is invaluable and well worth the money. He is also the most organized person I know. Lorenzo Rodriguez President Contact Your Client

James Kennedy

This stuff is clearly not Ted's first rodeo. He brings a wealth of experience and has given us a dramatic head-start in setting up a competitive reseller program. His process is simple and easy to follow. If you are considering setting up or extending your channel partners as a channel, I recommend you work with him. James Kennedy CEO Rubberstamps.io

Emanuel Govoni

You did a very good job with us Ted, also see the killer positioning (tagline and essence/promise) of both products. Thanks, Ted for your help! Emanuel Govoni CEO Quibica-AMF

Andy Mastronardi

Ted has incredible expertise as a marketer and is a great resource for understanding a marketing approach selection, the interpreting the results of a demand generation activity, and overall manage resources to execute an effective marketing campaign. Andy Mastronardi Director Motorola

Gary Puterman

I had the pleasure of working with Ted Finch to build our marketing positioning and materials for our new company. I was skeptical at first about using an outsourced resource, but it didn’t take long for me to realize what a unique opportunity we had to work with a work-class marketer. Ted is not only an extremely talented marketer, but he truly cares about doing good for his clients. He positioned us in a way that made lots of sense, I learned a fortune from him, and I have referred Ted’s services to a number of friends and colleagues. Great value for money and a great guy. Gary Puterman co-founder Feedonomics

Peter Connell

If there is a shortage of staff to do all the work Ted even manages to find very able interns to assist. He certainly has every angle covered and cannot be recommended enough. Peter Connell CEO Call Pro CRM

Michael Curving

Ted Finch’s grasp on the retail channel is invaluable to expanding and growing your business. His understanding of the market and how it works cannot be matched. Michael Curving Channel Manager Big Commerce / Interspire

Luke Gunter

I’ve had the pleasure of working with Ted at multiple companies. His Chanimal programs move the needle quickly and leave a structure in place that can sustain those results. Luke Gunter VP Marketing IQ TechPros

Ben Peterson

It’s been a pleasure to work with a true sales expert, whose sales and training methodology has both an immediate and lasting impact. Ted is honest, refreshingly blunt, and successful in shifting our team’s focus on activities and skills that drive sales. A pleasing side benefit of working with Ted is the clarity around our product and positioning. I would recommend Ted Finch without hesitation. Ben Peterson CEO Bamboo HR

Nathan Niehuss

I can genuinely say that he has contributed value in multiple areas, including: marketing, product positioning, channel strategy and tactics, and channel program design. Nathan Niehuss Business Dev ProjectTools

Deepak Singh

He combines his extensive knowledge and experience with playbook style templates for quickly creating a marketing plan that is tailored specifically for the needs of any tech company. Finally, the best part is that he then helps in systematically executing on that plan so his clients can see real results. Deepak Singh CEO AccuProcess

Theresa Johnston

Without Ted Finch, the ‘Chanimal,’ I would not have known where to start our reseller program. Having such incredible guidance and insight into the professional reseller world enabled our Company to flourish in the mid-market. Theresa Johnston Manager Alpha Software

Harald Horgen

Ted is an expert on channel development…Ted’s work has always been highly regarded. I have no hesitation in recommending Ted. Harald Horgen CEO The York Group (international channels)

Scott Harman

Ted helped us take a difficult concept and explain it in everyday terms. By leveraging his work, we saw immediate results. I would recommend Ted in any situation that calls for leadership, creativity, and expert know-how in channels is needed. Scott Harman Channel Sales

Benjamin Shell

Ted Finch has proven to be one of the best channel marketing professionals in the industry. Benjamin Shell CEO ScratchOut

Adam Scran

Ted helped us get our VAR recruitment program off the ground, correcting key misconceptions and deficiencies along the way. Easy to work with and informative. Adam Scran CEO Ascentive

Danielle Devereux

Ted stuck with myself and Edit.com through all the ups and downs it takes to create a world-class partner program. He was a great teacher, very patient, and wise. Danielle Devereux Channel Manager Edit.com

Tom Weiland

I highly recommend Ted to assist with taking your company to the next level. His insights to what makes a product or solution successful is inspiring. I worked with Ted in two different roles and would jump at the opportunity again. Tom Weiland CompUSA - Buyer

Juan Cabezas

Ted… launched more products in the first quarter than ever before, got us more press than we’ve ever received, and established an ROI based approach to marketing. Juan Cabezas President Security Division, General Electric

Ken Rosen

Ted delivered a wealth of knowledge and experience about what channels truly need and what drives real-world channel behavior. He has the rare ability to tie practical channel desires and logistics to top-level corporate strategy. His contribution to a successful plan was enormous. In addition, Ted’s working style and focus on quality is excellent. Ken Rosen VP Business Development Storage OS

William Muscato

Ted is a high performer and delivers astounding results both tactically and strategically in the role of a marketing leader. And with a great passion for winning in the marketplace, Ted knows how to turn ideas into action while building strong results-oriented teams. William Muscato Corporate Strategy Dell

Linda Kazares

Ted is one of the most talented channel executives I know in the high-tech industry. If he doesn’t have an immediate answer he has a huge network that he taps into. Linda Kazares Co-author US Channel Sales Guidebook

Kate Brew

Ted looks for what is extraordinary in employees and figures out how to leverage it for his company’s advantage. In me, he saw an evangelist in a product management role. Kate Brew Product Manager GE

Don Watters

Professional, knowledgeable, and results-oriented. Ted has been a class act and knows his business. He truly added value to our organization and I would hire his services again in a heartbeat. Don Watters VP Sales KISS