FREE Trial Channel Training

FREE Trial Course

Enroll in the free trial. Includes four actual lessons: How to Determine Margins, Elements of a Partner Portal, Orientation Meeting, & Closing Techniques


Course Tutorial

Chanimal University course tutorial. Explains how to enroll, how to navigate the Chanimal University learning center, how to print certificates and more.

channel sales training

Elective – Direct Sales & Services

Basic to Advanced sales training for direct sales of products and professional services--since direct sales is a channel. Includes advanced closing & overcoming objections.


Elective – Retail & Online

Learn basic to advanced retail channels with POP, ROP, Plan-o-grams, EndCaps, distributor, sell-in strategy, merchandising, retail enablement, online marketplaces.

Alliance Manager Training

Elective – Alliances & OEM

Learn the strategy & tactics to setup profitable alliances & OEMs. Plus, how to identify best, recruit & leverage. Includes OEM licensing, negotiating, enabling.

SaaS Channel Training

Elective – SaaS & Affiliate

Learn SaaS channel differences including how to price, set margins, which distributors if any, models - reseller or affiliate, program configuration & recruiting.

In Development

Certified Channel Marketing Manager

TACTICAL help with set up, agreements, policies, collateral, videos, PRM, portal systems, mass recruiting, onboarding, certification, and operations.

In Development

Certified Channel Sales Manager

Channel roles, setting internal expectations, territory setup & mgmt, comp plans, sales onboarding, systems, recruiting dialogues, sales skills, model/coaching calls, quotas.


Certified Channel Manager Pro Instructor

Prerequisite: ALL course, plus adds instructional methodologies, metrics, internal & external consulting techniques.


Certified Channel Manager Pro

Requires CCM, plus validation of evidence of knowledge & skills. Sample, system, process review. Must demonstrate growth and success. Includes consulting to get it right.

saas channel manager training

SaaS Channel Manager – Training

Special 8 hour self-paced online course is a joint venture between Chanimal & SaaSMAX to learn the fundamentals of building, recruiting and enabling a SaaS channel.

certified channel management training

Certified Channel Manager

Industry’s FIRST, #1 Best-Selling Certified Channel Management program. Covers SaaS, Retail, Soho, Enterprise, and Online Channels strategy and core tactics.


FREE Channel Orientation

Learn the basics of channel management–enough to know the terms, how to set up, recruiting and enablement. No cost – Apx. 4 hour course. Includes Certificate.