The Chanimal Marketing Plan Template and Guidelines have been the single most popular download within the last decade. They are supported by excellent samples within the Chanimal website itself (including a sample marketing plan that was mixed and matched from actual plans to launch Netscape (#1 Bestselling Software in the world at the time), Goldmine (grew 100% for 9 consecutive years), Red Storm Entertainment (with Tom Clancy), and other highly successful products)). See Marketing Plan (opens in own window).
***** Instant Electronic Download *****
The Template can be used to create your marketing plan. The Guidelines explain the template, how it is used, formatted, etc.
It covers all the elements of a practical, solid marketing plan, including the following:
- Executive Summary
- Situational Analysis (market category, size, potential, competition, opportunities)
- The Tactical Plan (organization strategy (growth, consolidation))
- The Marketing Mix (product, price, placement, and promotions)
- Plus contains an appendix for the media schedule, sales projections, budgets, and plan of action.
This is the format that I have used to create over 20 marketing plans for several of the most successful market launches in the world (for multi-billion dollar companies and start-ups that went ballistic). I have seen numerous different types of marketing plans. Some were simple and included only a few pages, others were elaborate with 4 color covers, and hundreds of slick coated pages (boring—most were never read). Regardless of the format, all that ever matters is, “What will work for you?”
This is a format that has worked well for me—and my companies have done very well…so I propose it for you and highly recommend it. At this LOW price–it is a terrific deal!
PLUS – Chanimal Master Plan of Action
Massive 30 plus page, 1023 (updated and now has 1,715 items!!) step sequenced plan of action showing detailed steps to create an entire reseller program from scratch, how to define a product, set up an affiliate program, run repeatable recruiting processes, the latest SEO steps, setting up alliances, set up an entire PR campaign, Setup Direct Response and Ad Campaigns, and a LOT more. It is so detailed it is used by interns who can “follow the numbers” and execute.
This is the most comprehensive step-by-step tactical market plan of action and instruction list on the planet!
It contains the same approaches used to help Netscape, GE, Motorola, Sony, 3M, Canon, Apple, Intel, Microsoft, and other companies that I’ve worked for or consulted with over the last decade. I use this master list myself to create a customized plan of action for all of my consulting clients.
Contains both a PDF version and an editable MSProject version.
The processes and action items within this document could take you years to discover on your own (it took me years to create and refine). It can save you hundreds of hours of mistakes, going in circles–versus following proven, tested best practices to get the task done in the shortest time.
This master plan is the “single” most important document within the entire Chanimal library–and is the core of my consulting practice.